Airport International News - June 2012
Vast Digital Advertising Network for Denver
Posted by Paul Fiddian - Airport International's Lead Reporter on 21/06/2012 - 10:00:00
Denver International Airport's Jeppesen Terminal will soon host a unique digital advertising presence, unmatched by any other US airport.
Supplied by Clear Channel Airports, the terminal will have installed no less than 118 LCD screens, creating an advertising network on a scale beyond all other airports in the United States.
These screens will be blended into the Jeppesen Terminal's existing infrastructure in an innovative way. For example, the elevator columns currently in place will become High-Definition LED video towers and they'll be the largest of their kind across the US airport scene. The Jeppesen Terminal will also receive huge 70-inch freestanding LCDs and a number of Concourse wall-mounted ultra-thin screens.
Airport Advertising Network
All of this advanced airport advertising technology is being installed through a 10-year contract and it'll be supplemented by a similar programme inside Denver International's South Terminal, which is still four years away from re-opening. This whole digital advertising network will, in effect, give arriving and departing passengers a wealth of flight data, emergency notifications and weather updates, to give but three examples.
"Denver International Airport is the first airport to fully grasp the value digital advertising platforms can bring to air passengers, advertisers and the airport", Clear Channel Airports' President Toby Sturek explained. "Clear Channel Airports is excited to partner with Denver International Airport to bring a one-of-a-kind experience to passengers with more accessible information, an enhanced look and feel for the airport, and new promotional opportunities for local and national businesses."
Denver Digital Advertising
"The video towers will be the largest digital displays currently planned for any US airport" Denver International Airport's chief John Ackerman added. "Our new state-of-the-art advertising program will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year."
Denver International Airport is, in physical terms, the largest in the US and, internationally, second only to Saudi Arabia's King Fahd International Airport. Equipped with six runways, it handled close to 53 million passengers in 2011.
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