Airport International News - July 2012
Malpensa Adopts Bluetooth Passenger Tracking
Posted by Paul Fiddian - Airport International's Lead Reporter on 26/07/2012 - 06:30:00
The second-largest airport in Italy now has advanced passenger tracking technology in place courtesy of Scottish-based Amor Group.
Adopted by Milan Malpensa Airport, the firm's Bluetooth-based queue analysis system was selected by SEA, the Italian group that manages both Malpensa and another of the country's airports, Linate.
According to Amor Group, the ChromaACDB system is the first of its kind in use at any airport in Italy and it draws on software called BlipTrack to track the Bluetooth signals emitted by passengers' mobile phones. This, in turn, allows airport officials to pro-actively manage the flow of traffic through Malpensa's terminals.
Milan Airport Bluetooth
"Implementing passenger tracking technology will enable us to deliver a premier passenger experience within our terminals whilst allowing the airport to manage our resources effectively in line with real-time passenger demand", SEA's Head of Customer Care, Giorgio Medici, explained in an Amor press release on the Milan airport Bluetooth system issued in late July 2012.
"ChromaACDB and BlipTrack will give us a clear picture of passenger movements, allowing us to provide the best service we can and proactively manage service levels before any issues arise."
Bluetooth Passenger Tracking
The Bluetooth passenger tracking system "provides greater insight into the passenger journey allowing airport management to effectively resource in line with demand, enabling more efficient operations at peak periods", according to Amor's Transport Sector Director, Martin Bowman. "As a result, SEA will be able to establish and monitor service levels in order to drive an increase in performance across the airport."
Malpensa airport is Milan's biggest airport and is sited in northern Italy. Initially an Alitalia hub, it now supports long-haul flights and is a popular budget carrier destination. It has two airport terminals and a pair of parallel runways and, in 2011, handled upwards of 19 million passengers.
Amor Group is a key worldwide business technology solutions firm employing more than 500 staff at eight offices in four countries. The firm adds in its press release that, now its work at Milan Malpensa is finished, it plans to finish off another project at Milan Linate before the end of 2012.
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